Stylin’ Strings Lacrosse is a widely known and respected company in the lacrosse industry. Known for hand made custom stringing & dyeing of some of the most creative & high quality lacrosse heads and pockets in the world. They were a start-up in 1999 from a Baltimore based college apartment to a full retail & manufacturing facility in 2006 in York, PA. Their sticks are used by Notre Dame, University of Virginia, MLL players and countless other colleges, high school, and youth players around the world.
For years the brand was small as lacrosse was expanding thru the pivotal growth years in the ladder part of the 2000’s. 2001 was the first appearance in public as a company at the U.S. Lacrosse Convention when they were still being held in hotels ballrooms. This was a time when Paul & Gary Gait were still active players.
Dustin Dohm, owner & creative director says, “we were always on the forefront of pushing the new wave custom lacrosse products.” With now having over 26k followers on Instagram and 17k on Youtube the brand has grown into one of the most well known companies in lacrosse.
Their COO, Justin Skaggs is a well known industry personality from their Youtube Channel and managing all day to day operations in the lacrosse division. With the ever-changing landscape in the mobile advertising and youth driven markets it was time to give the brand a facelift. Justin comments, “I was reluctant to see the old brand go, but it had to happen. We needed to look more progressive.”
Stylin’ Strings also manages all of it’s own marketing and branding efforts in house since day one. Recently Stylin’ Strings Media became SS Creative Studio to further separate it from the lacrosse brand with it’s global reach of clientele in Web development, S.E.O, Print, and media services.
So for now the old logo will be kept by the apparel division of the company which has been producing dye sublimated uniforms & custom t-shirts since 2006. This will allow all three divisions of the company to stand on their own two feet, says Dohm.
Sr. Designer Tyler Gladhill produced the new lacrosse logo with the intent to establish a distinctive identity with consistent treatment of packaging and marketing materials. The characteristics behind the logo must be reproduced in large format advertising down to handheld mobile devices as a static marquee while also existing as an adaptive smart logo in web videos and application to products. The logo was built using a geometric grid and playing off the illusion of effectively revealing a second hidden S in the negative space of the word mark. While conventional as it may seem, this logo works as an interesting contrast to the organically colored and detailed artwork the studio creates.
Dohm says “we are excited about the new vision, energy, and relatable nature the logo gives our company and how much postive feedback we have gotten from our fans. We are developing our own line of clothing after years of feedback from customers. This brand has the legs to stand another 15 years.”